The mission of the ACC Academic Consortium (ACCAC) is to leverage the athletic associations and identities among the 15 ACC universities in order to enrich the educational missions of member universities. The intent is to impact all students, not only student athletes. The strategy is to sponsor activities and programs that cannot be accomplished by any one university, and are best supported by universities‐acting‐in‐concert. By directly supporting academic initiatives, the ACC reinforces its conviction that strong academics and strong athletics go together, and it projects this message to its many stakeholders.